Every October, in recognition of National Breast Cancer Awareness Month, the NFL sets aside the manly and tough uniforms the league has become famous for and dresses its players in pink gloves, shoes and towels with a pink breast cancer awareness ribbon.
The message being displayed is that some of the manliest, burliest athletes on the planet can be seen each week in the most unmanly of colors and support the cause. Is this just a profit opportunity for the NFL or is it truly for support and charity?
The NFL touts that it has raised $3 million for the American Cancer Society since 2009. But how much are they really giving them? The NFL denies that only 5 percent of the money from pink products go to charity, but allegations continue to pop up.