Apple chose to take its products to the next level by “making the experience of using it even simpler, more useful, and more enjoyable.” The company chose to focus on what it felt mattered most in a relationship between the consumer and Apple products, which was content.
On Sept. 18 Apple released it’s updated software ios7 for the iPhone 4 and 4s. Just three days later, the number one ranked computer company, according to CNN Money, released the iPhone 5. The company had already pre-sold two million iPhones before they went on sale, setting a new smart phone record said David Goldman, a CNN representative.
The update includes a new look to many of its units including a sleek new notification center, animated climate changes for the weather app, camera format options, efficient multitasking, enhanced safari and more. ios7 also brings new features like the control center which slides from the bottom of the screen and allows users to utilize key apps quickly such as wi-fi, the clock, calculator, flashlight, and a new app called Airdrop. The Airdrop is a way for users to share their favorite photos, emails, contacts, and anything else with a share button with other iPhone enjoyers right next to them.
iPhone 5 and 5s features a polished look and more luxuries than the 4th generation phone. Enhanced security access with a fingerprint identity sensor, A7 chip designed around 64-bit architecture, which is the first for a smart phone, as well as a M7 coprocessor, all make this particular phone more efficient and spare battery life. Its camera options provide about 15 percent larger image sensory and 33 percent increase in light sensitivity. The company recently dropped the iPhone 5c that gives buyers more color options to choose from.
Harry McCracken, a technology writer for Time Tech, said, “Life in iOS is different enough that for the first time, I’d recommend that owners of existing iOS devices wait to perform an update until they have some free time to acclimate themselves to the new experience. Still, I think that most people will like it once they’ve gotten comfortable.”
Journalist from Forbes say that the new iPhone may not be on the top sellers list for too long due to bugs, freezes, and improvements that need to be made to software. Buyers can make their own decisions based on their preferences and what satisfies them most.
For more information about the iPhone or other apple products be sure to visit www.apple.com and share your suggestions or concerns.
Prarie View A&M
Tuesday, June 24, 2025