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Leading brand name clothing brings numbers

By Jazzi Black
On November 8, 2013

Brand name items made the Top 10 list of things Americans "waste" most of their money on according to Today Money. In the youth communities most commonly are where young adults look up to celebrities in the media that portray the "latest fashions", and attempt to copy the style usually resulting in diminished funds for them to spend on more relative items. Below are just a few of leading fashionable businesses that have made their mark in the industry. For over 45 years, Polo Ralph Lauren has been one of the most popular fashion icons across the world. With about 80 Ralph Lauren shops, 160 Polo factories, 100 international stores, a stock market price of $180 a share, and a net worth of $7.5 billion, the company has proved to the world to be a reliable and affordable way to make a statement whether causal or formal. Ralph Lauren even made an addition to the team in 1999 with Club Monaco for $52.5 million. Before consumers were spending on average of $200 for a pair of True Religion jeans, founder Jeff Lubell gave them away for free just to recieve some type of positive acknowledgement according to CNN Money. Now selling through the roof, the company has even devleoped unofficial spokespersons as said by the Hip Hop Enquirer such as rapper 2 Chainz, who excessively announces his devotion to the brand in his raps and even named one of his top dowloaded mixtapes "T.R.U. Realigion" that greatly impacted the urban community. The True Religions website said, "True Religion Brand Jeans takes counterfeiting seriously and works closely with law enforcement to find and arrest counterfeiters."The most valuable sports brand in the world, Forbes said Nike accounts for over one-third of the athletic gear market. They continue to use athletes to endorse their product although the name practically sells itself bringing in $3.7 billion with Running by the end of fiscal 2012, and other line of shoes Converse with a $2.5 billion brand on a wholesale equivalent basis as Nike Investors share. The brand has also expanded to creating more casual clothes for everyone rather than only supplying to the athletic market. 


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