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Prarie View A&M Textbooks > Consumer Behavior

Consumer Behavior 9th edition

ISBN:0073404764

ISBN13:9780073404769

Publisher:McGraw-Hill/Irwin

Authors:J. Paul Peter, Peter, Jerry C. Olson, Olson, Jerry Olson

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Consumer Behavior Description

Consumer Behavior 9 Edition This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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