Concepts and Cases in Retail and Merchandise Management 2th edition
ISBN:1563676001
ISBN13:9781563676000
Publisher:Fairchild Books
Authors:Nancy Rabolt, Nancy J. Rabolt, Judy K. Miler
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Concepts and Cases in Retail and Merchandise Management Description
Concepts and Cases in Retail and Merchandise Management 2nd Edition 2 Edition This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.