OVER 2 MILLION SNAPCHATTERS EXPLORE RUN FOR OFFICE WITH NEW CIVIC TOOL
October 26, 2021 [NEW YORK] – Within the first month of launching its new civic tool, Snapchat’s Run for Office Mini feature saw over 2 million Snapchatters in the United States explore opportunities to run for elected office in their local communities.
Snapchat’s in-app Run for Office program, featured on NBC’s TODAY Show, aims to bring more young people into the extensive candidate recruitment and training programs. Contrary to popular narratives, we know Gen Z aren’t just performative about social causes — in the 2020 election, this generation voted at historic levels, in large part because they wanted to make a difference in their local communities.
Despite this historic level of youth civic engagement in recent elections, younger generations remain underrepresented in local, state, and federal government. Given Snapchat’s reach – 90% among 13-24 year olds in the U.S – Snapchat’s new tool helps normalize the conversation around running for office among future leaders.
“I dare to say that Generation Z is the most involved politically and 100 percent ready generation to create change,” said Trinity Sanders, a high school student from upstate New York who plans to run for U.S. Senate after attending college and law school. “I think we are to the point where we are ready to run. Once we become of age, we’ll be the first ones in office.”
More than 50,000 users have used the in-app feature to nominate a friend or have sent the Run for Office mini to a friend since it’s launch on October 5, 2021. Snapchatters across the U.S. have expressed Civil Rights, Education, Environment, Healthcare and Jobs as the top five issues they care about. With roughly 70% of races in 2020 having gone uncontested, Snapchat’s new civic tool provides education and resources about critical, upcoming races and ways Snapchatters can join the conversation.
“One of the things that I love about the youngest generation of voters, especially when it comes to running for office, being politically engaged, making their voices heard, is that they’re not asking for permission, that they are just doing it,” said A’Shanti Gholar of Emerge, a group working to elect Democratic women.
“We hope launching the ‘Run for Office’ mini changes the idea of who can be in office — that no matter who you are, where you come from, that you can make a difference in your local community by running for office based on the issues they care most about,’ said Sofia Gross, Head of Policy Partnerships and Social Impact. “As a platform where young people come to chat with their closest friends, Snapchat has an important role to play in normalizing the conversation around pursuing elected office. We view this as a long term investment in the next generation of American leadership, starting at the local level. We want to help shape a more reflective and equitable democracy for all Americans, and that includes the Snapchat Generation — we can’t wait to see all they will do.”
For more information, visit https://newsroom.snap.com/run-for-office/ or contact caitlin@rokksolutions.com.
Discuss This Article
MOST POPULAR PVPANTHER
Grambling snatches third win in two seasons against the Panthers By Denzel Speights
Fast start ends in epic double overtime win for Lady Panthers By Donovan Martinez
Alphas win TCAC chapter of the year By Demario Lowe
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST PVPANTHER NEWS
- Grambling snatches third win in two seasons against the Panthers
- Love or lust relationship seminar educates students on love
- Leisure activity turns into new organization on campus
- Fast start ends in epic double overtime win for Lady Panthers
- Alphas win TCAC chapter of the year
- Students network with companies at career fair
- Panthers give Bearkats a run for their
RECENT PVPANTHER CLASSIFIEDS
OUTSIDE THE LINES
- New Writers and Illustrators Win Decades-Old Science...
- Moving Resources For Military Families
- Historic Agreement Signed By Red Cross and Armed Forces
- Salonpas® Brand Stands the Test of Time
- Tips to “Yard Your Way” This Spring
- Upgraded Upstate Power Grid Will Deliver a Smarter,...
- A Story To Sing About
- The Gap in Gum Care: Why Caring For Your Teeth’s F...
- Top Tips for Signature Scents and Better-Smelling Laundry
- A Dog Trainer’s Top Tips to Support Pets Through Life S...
FROM AROUND THE WEB
- La Semana del Aprendizaje Juvenil destaca las oportunidades
- BookTrib's Bites: Four Captivating Spring Reads
- Moms Kick Back with Mamaritas
- Generac Urges Americans to Prepare for Power Outages Early
- Youth Apprenticeship Week Spotlights Opportunities
- New Expo Showcases AI Innovation
- Self-Care and Mental Health Tips for Caregivers
- Adventure Awaits: Discover the Playset that Brings...
- Need Auto Glass Repair? Don’t Despair
- Pioneering Fast and Affordable Broadband for the Underserved
COLLEGE PRESS RELEASES
- NOW Available: Comcast Launches NOW Brand Prepaid Internet and Mobile Services Nationwide
- Guidenar Launches New Career Test for Gen Z
- GotIt! Education Offers MathGPT Free to All State & Community Colleges
- Shoff Promotions Comic Book & Sports Card Show
- Semiconductor Research Corp unveils 2024 Research Call, $13.8M Funding