Essentials of Marketing Research (with Qualtrics Card) 4th edition
ISBN:1439047545
ISBN13:9781439047545
Publisher:South-Western College Pub
Authors:William G. Zikmund, William G.(William G. Zikmund) Zikmund, Barry J. Babin
Essentials of Marketing Research (with Qualtrics Card) Description
Essentials of Marketing Research (with Qualtrics Card) 4 Edition Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.